Commercials with live tweets?

Everybody loves seeing their name/tweet/SMS’s on-screen. I remember when I was younger I had my name scrolled across the screen on the Nickelodeon channel at 8am for my birthday with about 100 others kids. I recorded and despite my name only being on the screen for maybe 0.5 seconds I was so excited and proud of myself. But still, for that 0.5 seconds I was famous.

Many people just want to see their name on TV, and this campaign offered people that opportunity.

This campaign offered people to ‘advertise’ their dinner with a friend or family member on TV. This stem from the issue of “6/10 Romanians eating dinner alone in front of the TV”.Some people even used it to invite famous chiefs, actors, sporting stars (wishful thinking in my opinion). But still a great idea by Coca-Cola,  take an issue where consumers would usually use their product and try to get more people involved in that event. If 2 people are having dinner, then more Coke will be drunk, which equals more money for Coca-Cola.

The results of the campaign are astounding:

1. The campaign got picked up by the evening news channels in Romania
2. #LetsEatTogether become a top 10 trending topic on twitter
3. Coca-Cola’s Twitter base increased by 15%
4. Coca-Cola’s association with food grew 15%

Now Coca-Cola have integrated the campaign through Facebook, as shown in the picture below. All you have to do is pick a theme, for example, romantic, BBQ, family dinner; next, invite your friends through Facebook, and then send them the invitation.

If for some reason you feel that the old fashion methods of inviting people to dinner are not working then click here and set it up through the Lets Eat Together application on Facebook.

I personally couldn’t imagine people live tweeting during a Coles commercial saying “OMG the prices are down down on Doritos chips #coles #downdown #gottogetsome” or even seeing that appear at the bottom of the commercial. But for other companies/products it may work.

So what companies/products could you see take advantage of this twitter integration? If your bold enough, give an example of a tweet you could imagine seeing at the bottom of a commercial? Or maybe even a tweet you could never imagine actually appearing at the bottom of a commercial.